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Using Facebook Ads to test your messaging

Using Facebook Ads to test your messaging

There is so much great advice out there on the internet about creating the perfect opt-in and getting your messaging right. I wrote about ways to find out what problems your clients want help with – want rather than need being the key word. You can read that post...

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Why you need a Facebook ad funnel and what it looks like

Why you need a Facebook ad funnel and what it looks like

You used to be able to whack up a Facebook ad leading to a webinar or challenge, get lots of people signed up for a super cheap price and then sell from that webinar or challenge. And while that sometimes still happens occasionally, for most people the cost of getting...

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The Hierarchy of Facebook Ads

The Hierarchy of Facebook Ads

When you first get started with Facebook ads it can seem like people are speaking a completely different language to you. There are campaigns, pixels, conversions, placements, objectives, reach and frequency just to name a few things you want to get your head around....

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Don’t waste money on Facebook ads with a dud opt-in!

Don’t waste money on Facebook ads with a dud opt-in!

I am working with a client at the moment and we are seeing amazing results. And while I would like to say it is all down to my ad magic, I think the real reason we are seeing such great results is because she has created an opt-in that people want. Facebook ads can do...

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Struggling to find interests to target? Try these audiences

Struggling to find interests to target? Try these audiences

If you are struggling to work out what interests to target for your Facebook ads then a lookalike audience could be for you. A lookalike audience is where Facebook creates an audience that looks like one of your custom audiences, say your email list or people who have...

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Facebook ad trend: Ads that don’t look like ads

Facebook ad trend: Ads that don’t look like ads

There are always trends in Facebook ads; what worked last month may not work this month. While this can be things like the time of year and who else is competing with you, there are also trends in design. One of the trends I have seen in the past few months is people...

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Custom facebook audiences

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