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What should you automate?

What should you automate?

I have been reading Better than Before by Gretchen Rubin. It is a fantastic book and this particular paragraph stuck with me: "I don't want habits to deaden me to Jamie's (her husband) presence. I don't want to take him for granted, to listen to him with only half my...

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Discovery Calls for Introverts

Discovery Calls for Introverts

As an introvert, discovery calls may not be your favourite thing! For me the actual discovery bit is fine. It is the initial small talk that I find the most difficult. I either leap straight to business which all feels a bit abrupt or I lean on my British heritage and...

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4 Characteristics of a Great Opt-in

4 Characteristics of a Great Opt-in

Opt-in not converting to sales? Or like me need a new one because it is a new year and you are changing things up in your business? There are some big picture things you need to think about like how your opt-in links to the services or product you are selling and the...

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Using Facebook Ads to test your messaging

Using Facebook Ads to test your messaging

There is so much great advice out there on the internet about creating the perfect opt-in and getting your messaging right. I wrote about ways to find out what problems your clients want help with – want rather than need being the key word. You can read that post...

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Why you need a Facebook ad funnel and what it looks like

Why you need a Facebook ad funnel and what it looks like

You used to be able to whack up a Facebook ad leading to a webinar or challenge, get lots of people signed up for a super cheap price and then sell from that webinar or challenge. And while that sometimes still happens occasionally, for most people the cost of getting...

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The Hierarchy of Facebook Ads

The Hierarchy of Facebook Ads

When you first get started with Facebook ads it can seem like people are speaking a completely different language to you. There are campaigns, pixels, conversions, placements, objectives, reach and frequency just to name a few things you want to get your head around....

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Custom facebook audiences

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