Blog

Struggling to find interests to target? Try these audiences

Struggling to find interests to target? Try these audiences

If you are struggling to work out what interests to target for your Facebook ads then a lookalike audience could be for you. A lookalike audience is where Facebook creates an audience that looks like one of your custom audiences, say your email list or people who have...

read more
Facebook ad trend: Ads that don’t look like ads

Facebook ad trend: Ads that don’t look like ads

There are always trends in Facebook ads; what worked last month may not work this month. While this can be things like the time of year and who else is competing with you, there are also trends in design. One of the trends I have seen in the past few months is people...

read more
Invite the right people to your Facebook ad party

Invite the right people to your Facebook ad party

I like to think of Facebook ads as a bit like a party, and just like a party inviting the right people is a must do. Invite the wrong people to your Facebook ad party and one of the following is likely to happen: No one shows up to your party (aka no one clicks on...

read more
10 ways to use your thank you page to grow your business

10 ways to use your thank you page to grow your business

Have you read my blog post on what a thank you page is and have you set one up yet? If you have, are you putting the page to work to create your community and generate more sales for your beautiful business? This is something I need to work on – my thank you page is...

read more
3 reasons to advertise to your email list

3 reasons to advertise to your email list

  If you have been read just about any blog for entrepreneurs, you will be well aware of the benefits of growing your email list for your business. Unlike social media platforms, your email list is the platform you own for talking to your audience. But there is...

read more
What has happened to the 20% text rule in Facebook ads

What has happened to the 20% text rule in Facebook ads

If you have been messing around with Facebook ads in the past you have probably heard about the 20% text rule. That is you couldn’t have more than 20% text on your ad as measured using Facebook’s rules and their grid tool. For those of you who haven’t looked at...

read more
Custom facebook audiences

Grab my free guide on using Facebook ad custom audiences for better ads

Pin It on Pinterest