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What has happened to the 20% text rule in Facebook ads

What has happened to the 20% text rule in Facebook ads

If you have been messing around with Facebook ads in the past you have probably heard about the 20% text rule. That is you couldn’t have more than 20% text on your ad as measured using Facebook’s rules and their grid tool. For those of you who haven’t looked at...

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What is a thank you page?

What is a thank you page?

If you are going to use Facebook ads to advertise an opt-in then you need to tell Facebook that you want to optimise your ad to increase conversions on your website. Facebook will then optimise your ad to show it to people in the audience you have selected who are...

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What are your Facebook audiences up to?

What are your Facebook audiences up to?

Targeting the right audience is one of the things that can make or break your Facebook ad and the only way you are really going to know if you have the right audience is through testing. Even when you have tested things can change. The audience you targeted last week...

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Using Tags and Segments in ConvertKit

Using Tags and Segments in ConvertKit

Have you made the move from your old email provider to ConvertKit but are a bit confused about the difference between segments and tags? Planning out how to use them will make your life so much easier! Tags vs Segments (vs Forms) I like to think of tags as the nitty...

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Warm and Cold Audiences and Facebook Ads

Warm and Cold Audiences and Facebook Ads

Have you heard people talking about warm and cold audiences? I am guessing you have worked out they aren’t talking about people living in at the North Pole or in the tropics. In simple terms, warm audiences are people who know you and are familiar with your work...

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Custom facebook audiences

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