Blog
5 pricing mistakes you are making that are burning you out
Do you have to work all hours under the sun to make enough money? Are you sure you are short of time or is it that your prices are too low? As a service based business what often limits how much you make is a combination of time and how much you charge for that...
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Pricing is an art and a science
Pricing is an Art AND a Science. Yet in the online world at least, the focus is all on the Art side of pricing. The talk is all about value based pricing and doing what your gut tells you. All good advice when you’re comfortable with your business, when you know your...
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Why you should ask for feedback even if it makes you uncomfortable
One of the best things that happened to me this year with my business pivot is a couple of past clients telling me they didn’t completely understand what I was doing now. My messaging wasn’t quite right in explaining my services. At the time I didn’t feel quite so...
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How to Optimise Your Client Onboarding Systems
It is tempting to dive straight in to what tech to use to automate your processes. But in doing this you are missing a key step in automating your processes – working out what those processes should actually be. Instead you just implement what you are currently doing...
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3 Steps to Start Systematizing Your Service Based Business
If you aren’t particularly tech-tastic then getting started with systems and automations can feel daunting. You put off implementing things because it all feels a bit too much. But it shouldn’t feel daunting if you taking it in small steps. And most importantly it...
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Word of Mouth Marketing is Wonderful
I don’t know why but word of mouth marketing seems to have become a dirty word. There is this narrative I have seen on social media that it is not as reliable as say advertising or being visible on social media. But this is so not true if you put in place systems to...
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